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Marketing management : a relationship approach / Svend Hollensen.
Author
Hollensen, Svend.
Published
Harlow, England : Pearson, c2015.
Call Number
658.8 H737M 2015
Location
Songkhla
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Customer-oriented marketing strategy : theory and practice / Tevfik Dalgic and Tulay Yeniceri.
Author
Dalgic, Tevfik.
Published
New York : Business Expert, c2013.
Call Number
658.812 D142C 2013
Location
Songkhla
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Managing the new customer relationship : strategies to engage the social customer and build lasting value / Ian H. Gordon.
Author
Gordon, Ian.
Published
Mississauga, Ont. : John Wiley & Sons Canada, c2013.
Call Number
658.812 G663M 2013
Location
Songkhla
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